Our Story
Our homeware business was established in Jeddah in 1990 by Mr. Ahmed Abu Bakr Bashel under the name “Al Corniche Al Arabi.” Over the years, it evolved into what is now “Silsilat Al Deyafah Company.”
With a strong focus on quality and renowned brands, we expanded from Al-Balad to Al-Hindawiya, establishing ourselves as a leading destination for kitchen and restaurant supplies in the Kingdom of Saudi Arabia.
Our Riyadh branch further extends our reach and enables us to serve customers across the region. Through partnerships with leading manufacturers and international brands, we have built a strong reputation for excellence and trust in the market, ensuring customer satisfaction and lasting loyalty.
Providing the latest and highest-quality kitchen and restaurant equipment, along with central laundry solutions, while maintaining an unwavering commitment to exceptional customer service and continuous technical support ensuring customer satisfaction and consistently exceeding their expectations.
Providing the latest and highest-quality kitchen and restaurant equipment, along with central laundry solutions, while maintaining an unwavering commitment to exceptional customer service and continuous technical support ensuring customer satisfaction and consistently exceeding their expectations.
Trust: We are committed to continuously strengthening our customers’ trust by providing high-quality products and equipment that meet international standards, earn their satisfaction, and reinforce their confidence in us.
Innovation & Renewal:
We continuously stay up to date with the latest developments in the industry, keeping track of new products and ongoing advancements, and making them available to our customers with the right balance of quality and competitive pricing.
Customer Satisfaction:
Product quality, respect for our customers’ opinions and suggestions, and our commitment to helping resolve any challenges they may encounter are among the key values that have enabled us to build lasting customer satisfaction and ensure a positive experience when dealing with us.
Discover our achievements and our team.
We take pride in a journey marked by achievements and continuous development, during which we have built a strong reputation grounded in quality, commitment, and a deep understanding of our clients' needs—delivering solutions that meet their aspirations. Driving this success is an integrated team of specialized experts and skilled professionals.
Chairman's Message
We take pride in being a leading company in the supply of kitchen and central laundry equipment in the Kingdom of Saudi Arabia.
Our ongoing commitment to business development is reflected in our efforts to provide innovative and advanced products, as well as in our partnerships with renowned global brands in the industry.
At EquipQ, we place great emphasis on product quality and after-sales service—two essential elements in maintaining the high performance and efficiency of your commercial kitchen and central laundry operations.
Message from the General Manager
We take pride in being one of the leading companies operating in the kitchen and restaurant supplies sector in the Kingdom of Saudi Arabia.
We continuously strive to develop and grow our business by offering the latest and most advanced products in the industry, while partnering with renowned global brands specializing in this sector.
At EquipQ, we place a strong emphasis on product quality and after-sales service, which are among the key factors behind our success and the trust our customers place in us.
EquipQ's Team
Parvez Ahmed
Operations Management
Naif Al Dam
Financial Manager
Yasser Al ajab
Project Management Manager
Anas Bajaber
Sales Manager
Mohammed Bawareth
Human Resources Management
Mazin
Accounts Department
Bader Al Nahdi
Sales Executive
Abdulkareem Al Ahmar
Sales Coordinator
Abdulhaseeb
Sales Coordinator
Mohammed Abdulaziz
Maintenance Department
Abdulhameed
Maintenance Department
Islam Al Araj
Sales Executive
Projects Equip-Q
Coastal Resort Banquet Kitchen Upgrade
Upgraded the banquet kitchen with modern cooking and refrigeration lines to increase capacity during large events.
Multi-Brand Cloud Kitchen Production Hub
Built a centralized production hub serving multiple food brands with separated preparation, packing, and dispatch workflows.
Airport Business Lounge Catering Kitchen
Equipped a compact catering kitchen for a business lounge with holding and reheating solutions designed for continuous service.
Artisan Bakery and Pastry Production Lab
Designed and equipped a bakery and pastry production lab with dedicated dough, baking, and cooling lines.
University Campus Central Dining Facility
Equipped a central dining facility for high-volume meal production with efficient service, storage, and washing lines.
